| Simple Ways to Promote Yourself Online by Penny Sansevieri |
| In as much as I've taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people Let's face it; our company has a department dedicated to this |
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| Getting Into Bookstores by Penny Sansevieri |
| Let's face it, regardless of the odds we authors still want to get into bookstores But if you've been having a hard time with this, take heart |
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| Ten Speaker Tips to Make Any Presentation Sparkle by Penny Sansevieri |
| We talk a lot about speaking and not to plan a book signing, but rather a book event However, many of you have been emailing to say "Speaker tips, please |
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| Get Real! Publishing Myths Exposed! by Penny Sansevieri |
| In the years since I've been in publishing I can't even count on one hand how many myths I've heard or how many of them have been pushed on unknowing authors Arming yourself with knowledge is always a good idea and my intention is to share what I've found to be the biggest myths in publishing |
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| Five Simple Ways to Grow Your Email List by Penny Sansevieri |
| If you have an email list or are thinking of starting one, congratulations There's no quicker way to build your customer base than through an email list |
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| The Key to Doing Keyword Research by Penny Sansevieri |
| As any Search Engine Optimization expert will tell you, Keyword research is a funny animal The type of keyword research you do will vary, depending on what you're using the keywords for |
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| Micro-Blogging on Twitter by Penny Sansevieri |
| There's a hot new trend going on right now and it's called micro-blogging So what's a micro-blog |
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| Virtual Author Tour How-To Guide by Penny Sansevieri |
| After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet Broken down in simple steps, this article is designed to give you a good starting point to kick your Internet promotion into high gear |
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| The Amazon Battle, Continued: An Interview With BookLocker's Angela Hoy by Penny Sansevieri |
| Amazon is a big piece to our success and as they continue to change their model, how we market and sell our books needs to change as well It's no secret that Angela Hoy of BookLocker and WritersWeekly has been very vocal about the recent move on Amazon's part to get all their POD publishers to print books through BookSurge |
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| How To Maximize Book Expo America by Penny Sansevieri |
| Each year we get a lot of questions about Book Expo (BEA) Authors and publishers are wondering if they should go, how they will benefit from it and most importantly, how best to maximize BEA |
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| The Amazon Controversy: The Best Thing To Happen To Your Book by Penny Sansevieri |
| I think most of us in the book world spent the last week lamenting the fact that POD books, authors, and publishers were getting shut out of Amazon Well, not shut out per se but were being given new rules, Amazon rules, and you would either comply, or else |
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| Amazon's Arrogance by Penny Sansevieri |
| It was a shot heard round the publishing world in record time Once Writers Weekly's Angela Hoy, co-owner of Print-On-Demand services company BookLocker, got off the phone with an Amazon rep last month, she posted the warning that Amazon was issuing an ultimatum to POD and small press publishers: print through our on-demand service, BookSurge, or the "buy button" on their Amazon page will be turned off |
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| What Does Amazon's Decision Really Mean? by Penny Sansevieri |
| An interview with Jerry D Simmons, regarding the far-reaching implications of Amazon's recent announcement that any small press or print-on-demand publisher doing business with them would need to print books through their publishing arm: BookSurge |
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| Pitching Yourself To Bloggers by Penny Sansevieri |
| If you're trying to pitch yourself to bloggers you may have found the dead silence at the end of your email exchange Why |
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| Tapping Into Emotional Hot Buttons by Penny Sansevieri |
| I talk a lot about "tapping into emotional hot buttons" – so much so that in a recent class I taught an author stood up and said: "Ok, enough already Everyone talks about emotional hot buttons but what are they |
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| The Biggest Mistakes Bloggers Make by Penny Sansevieri |
| All right, so you have a blog, now it's time to get serious There are ways to grab traffic (readers) and there are ways to lose them |
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| 20 Simple Ways To Get Massive Traffic To Your Web Site by Penny Sansevieri |
| Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now |
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| The Lowdown On Finding The Perfect Keywords by Penny Sansevieri |
| Whenever I teach a class on Internet marketing, it's inevitable that the term "keyword" comes up Keywords tend to confuse people, mostly because there are numerous ways of figuring them out; not all of them are correct |
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| The Most Important Words On Your Web Site by Penny Sansevieri |
| When I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, ie |
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| How To Get Massive Traffic To Your Blog: Tag! You're It! by Penny Sansevieri |
| One of the biggest questions I get from authors is: "I have a blog but how do I get people to it" Well first off, you want to keep blogging, but there are other things you can do too and we'll discuss two of the most powerful ones here |
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| Planning Your Publicity by Penny Sansevieri |
Now that we're at the end of the year, it's a great time to plan your publicity for 2008
With all the talk about the immediacy of a story, and the unbelievable speed that news pieces make it onto TV and radio, we often forget that for most media, lead times are crucial |
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| How Long Is Too Long To Market A Book? by Penny Sansevieri |
| So how long is too long to market a book According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it |
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| What Starbucks Taught Me About Search Engine Marketing by Penny Sansevieri |
| When it comes to having a lot of options for coffee you can't really beat Starbucks It seems that there’s virtually a store on every corner |
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| Building Your Marketing Team by Penny Sansevieri |
| Spending money on marketing is never easy, but it's worse when you hire a marketing team and don't understand how to work with them There aren't any books on this, nor are there a lot of resources dedicated to working with a publicity or marketing person |
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| Press Releases Are Useless by Penny Sansevieri |
Did you know that 98% of journalists go online daily (source: white paper released by Expansion Plus Inc Here's the breakdown of what they’re doing while they’re on the Net:
92% article research
81% searching online for stories and information related to piece they're currently working on
76% to find new sources and/or experts
73% to find press releases
If you're crafting a press release to fax or email to the media – stop |
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