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Articles by Paul M. Jerard Jr.

How to Give Dynamic Stress Management Presentations (Part 2) by Paul M. Jerard Jr.
When considering how to start your stress management presentation, here is a brief list of “don’ts.” Do not start by apologizing, tapping your microphone, or making a joke. A little measured humor in your presentation is fine, but do not start with a joke. Whether you get laughs or not, this is not stand up comedy routine and can get you “side tracked.”

Website Conflict: Design vs. Marketing (Part 2) by Paul M. Jerard Jr.
Break up your paragraphs and air out your copy. You can use yellow for highlighting and for a background in your boxes. Use boxes for testimonials or very strong points. Using red in reserve for headlines, and sub-headlines, will draw eyes, so make sure you are drawing attention to something very important.

The Truth about Options for Yoga Teachers (Part 8) by Paul M. Jerard Jr.
Let’s summarize and “recycle” a few points in the previous pages about options for Yoga teachers, who may be considering specialization. These are not all of the options for Yoga teacher’s, to consider, when thinking about how to find employment “outside of the box.”

Yoga in Practice: A Peaceful Planet by Paul M. Jerard Jr.
Non-practitioners often accuse Yoga practitioners of too much self-indulgence. The common concern is that too much self-awareness will cause the Yogi, or Yogini, to worship the inner being. Before you get too excited – you and I know this is not true, but the world needs some time to adjust to Yogic philosophy.

Facts About Yoga Business Coaching Services by Paul M. Jerard Jr.
There was a time when the use of the words, 'Yoga' and 'business,' in the same sentence, would have been considered 'shameful.' However, when you have a Yoga studio, pay for a lease, advertising, insurance, utilities, and more - you know this is serious business. Whether you own a Yoga studio, or are an independent contractor, your money is 'on the line,' and possibly your life savings.

The Truth about Options for Yoga Teachers (Part 3) by Paul M. Jerard Jr.
These are not classes for Yoga students with ailments, or for beginners who just "jumped off the couch." Power Yoga is a fantastic system of Yoga exercises, but if you are going to teach any form of Power Yoga classes, you have to be completely honest with prospective students.

The Truth About Options for Yoga Teachers (Part 4) by Paul M. Jerard Jr.
Many of the Yoga hybrids are combinations of Yoga with dance, martial arts, and Pilates. If you were to pursue these a bit further you could “re-invent the wheel” or become certified to teach Kripalu DansKinetics, The Method, Yoga Fusion, Yogilates, or Nia.

Yoga in Practice: Bhakti Yoga by Paul M. Jerard Jr.
If Yoga were like fine wine, Hatha Yoga would surely be the wine for export. It could be said that Raja Yoga and Kundalini Yoga got a fairly strong foothold outside India, as well. All of these forms of Yoga have many aspects, but the physical aspect is what lures most Yoga students - outside of India.

Yoga in Practice: Anger Management (Part 2) by Paul M. Jerard Jr.
So how can this violent chain of events, within the mind, be prevented? How can the ego and intolerance be controlled? - Through self-realization - also known as, “Vichara.”

Yoga in Practice: Teaching Yoga by Paul M. Jerard Jr.
If you are feeling incomplete, at this time, write down your passions, reflect on them, and notice that one will stir an overriding desire within you. This is most likely your dharma.

Website Conflict: Design vs. Marketing (Part 1) by Paul M. Jerard Jr.
What is the primary purpose of your website? What is more important - your design or your sales? Who should you listen to - the copywriter or the web designer?

Yoga in Practice: In Search of the Perfect Yoga (Part 2) by Paul M. Jerard Jr.
Shouldn’t we just be happy that someone else is trying, or practicing, Yoga - instead of sitting on the couch? If you are a Yoga teacher, do not encourage this kind of thinking.

Martial Arts Summer Camp: A Success Story for Children by Paul M. Jerard Jr.
Do you ever get the feeling that your child is losing ground in the battle for a decent education? Do you dread the high cost of summer camp? Do you feel that your child is learning courtesy and respect in school or summer camp?

Yoga in Practice: Anger Management (Part 1) by Paul M. Jerard Jr.
Yoga has been able to help many of mankind’s ailments, but what about anger management? How can Yoga prevent rage and the burning desire for revenge? Many people say: “Don’t get mad, get even.” Is this what we are talking about?

How to Give Dynamic Stress Management Presentations (Part 1) by Paul M. Jerard Jr.
Depending on your line of work, you may be called upon to give a stress management presentation or organize a workshop. Usually, the person who gives a stress management workshop is a public speaker, physician, counselor, or Yoga teacher.

Ten Things You Should Know about Martial Arts Summer Camps for Kids by Paul M. Jerard Jr.
Would you like to see your child gain self-confidence, learn goal setting skills, concentrate, gain self-discipline, and acquire life skills that he or she will have for a lifetime?

Universal Laws of Yoga (Part 3) by Paul M. Jerard Jr.
Yoga was interpreted in many ways by a variety of cultures and partial facets of Yoga have grown independently. Some Hatha Yoga styles do not even practice meditation.

Internet Sales Letter Magic by Paul M. Jerard Jr.
Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not have to be pretty in order to be effective.

Yoga in Practice: Ten Solutions for Depressed Yoga Students (Part 3) by Paul M. Jerard Jr.
Within Yoga are many facets, but all of them lead to good health. A Yoga student who practices "once in a while," is better off than never having practiced at all, but should not expect to see significant results. This is why Yoga teachers have to tell their students the truth about expectations.

Yoga in Practice: Ten Solutions for Depressed Yoga Students (Part 2) by Paul M. Jerard Jr.
As you know, anyone can feel a little depressed now and then - Yoga students are no different. Here are more methods to help Yoga students with mild forms of depression.

Fireworks after Yoga Day USA by Paul M. Jerard Jr.
There is an interesting press release from Medical News Today. The article is titled, "Yoga Day USA and The Distortion of Yoga in America."

What You Should Know Before You Write Web Sales Copy (Part 1) by Paul M. Jerard Jr.
The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, "Fly Paper Theory."

What to Look for When Hiring a Yoga Teacher (Part 2) by Paul M. Jerard Jr.
The best selection is a Yoga teacher with a balance of all these factors. The one dimensional Yoga teacher is not an optimum fit for any organization. Within this current climate of liability suits, safety is the most important factor of all.

What You Should Know Before You Write Web Sales Copy (Part 2) by Paul M. Jerard Jr.
What is the most effective form of advertising you can think of? If you said, “The Internet,” you are right - in terms of Return on Investment (ROI); but every effective form of advertising depends on good sales copy.

Facts about Successful Yoga Teachers (Part 3) by Paul M. Jerard Jr.
Do successful Yoga teachers produce more successful teachers? The short answer is, “Yes, they do.” Tirumalai Krishnamacharya produced many good Yoga teachers, but how many of us could match his accomplishments? Among his many Yoga students are four Master Yoga teachers: Pattabhi Jois, B.K.S. Iyengar, Indra Devi, and T.K.V. Desikachar.




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