Lynne Klippel's profile

Lynne Klippel's profile:

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Status:	Basic
Member Since:	May 14, 2009
Articles:	18 Active articles, resulting in 1,768 views

Articles by Lynne Klippel

5 Ways To Prepare For An Awesome Author Interview by Lynne Klippel

Building a funnel of information products related to your book is a very smart business strategy.

One of the most important parts of that product funnel is a free item that you give to your website visitors in exchange for their name, email address, and permission to maintain on-going contact.

An audio product is a quick, easy, and effective way to do this.

Creating A Realistic Timeline for Your Book by Lynne Klippel

If I plan to write a book, how much time will it take?
That question is one of the most frequent ones submitted on my website. Since new authors have never written a book, it is almost impossible for them to determine a good time-line.

Give Your Book Readers the Opportunity to Ask for More by Lynne Klippel

Successful authors need a product funnel for their books.

Simply put, a product funnel is a group of products and services, related to your book topic, that readers could purchase from you after they've read your book.

If you want to really serve people with your message and create a livable income from your book, you must have a product funnel.

The Book That Went Back to Amazon by Lynne Klippel

I love books, even when they are not perfect. However, I had to break down and return a book to Amazon this week.

Let this article be a cautionary tale of what NOT to do with your book.

Build Your Platform to Ensure Your Book's Success by Lynne Klippel

It's very disappointing to see a good book collecting dust because no one knows about it. It's heart-breaking for the author and a shame for potential readers who would love to read the book if they only knew about it.

It's essential for authors to build a platform of name recognition within the target market of their book. But how?

5 Ways to Make Your Book Editing Experience Better by Lynne Klippel

Many new authors are filled with fear of the editing process. They envision a witch with a red pen, gleefully butchering their precious manuscript.

Actually, working with a professional book editor can be a richly rewarding and enjoyable experience, if you have the proper mind-set and preparation. Follow these steps to ensure that your editing process is smooth and affordable:

Is Your Author Photo a Turn-Off? by Lynne Klippel

Several years ago, a brave woman told me that the photo on my book cover and website made me look old and boring. That stung!

But she was right. I had new photos taken and noted a much more positive result. I love the photo on my website now and get positive comments on it all the time. I'm still the same person; the only change was in the skill of the photographer.

When You Can't Write: Tips for Authors Who Feel Stuck by Lynne Klippel

Many authors bog down somewhere in the middle of their books. They feel tired, bored, and disenchanted.

It is normal to feel your energy and passion ebb when you get into the middle of your writing project. Almost every successful author has days when he or she doesn't feel like writing.

So what can you do to get back on track with your project?

Six Steps To A Compelling Story by Lynne Klippel

So you want to use the power of stories in your articles and books?

Great! Stories make your writing more interesting, teach via example, and help readers connect emotionally with your message. Readers remember stories longer than they remember facts or statistics.

Is This the Year You Will Finally Write Your Book? by Lynne Klippel

Writing a non-fiction book can be an excellent business strategy. It can establish the author as an expert, generate attention from the media, and introduce the author to wide range of potential new business opportunities. Also, the feeling of satisfaction from completing a professionally done book gives the author a great sense of confidence.

Are you ready to write your book this year?

How To Write More Powerfully: A Book Review For Busy Authors by Lynne Klippel

"Influencer," a New York Times Best selling book, is full of excellent information, fun to read, and sheds light on a topic of vital important to all authors: When we try to get someone to change; when we are asking that our readers take action on a goal; we are seeking to influence behavior.

The premise of "Influencer," is that we can learn skills to make our influence more effective.

5 Ways To Prepare For a Powerful Audio Interview by Lynne Klippel

Many authors today build a funnel of information products related to their book topic. This is a very smart business strategy!

One of the most important parts of a product funnel is a free item that you give to your website visitors in exchange for their name, email address, and permission to maintain on-going contact. In internet marketing terms, this technique is referred to as list building.

Book Distributors and What They Can Do For Your Book by Lynne Klippel

Many new authors are mystified about how in the world to get their books into a bookstore.

While is it fairly easy to list your book on Amazon and Barnes and Noble's site, getting your book into a physical bookstore is very difficult for a new, self-published author.

That's when a book distributor comes in.

Give Your Book the Professional Look it Deserves by Lynne Klippel

Cutting corners on the final step of your book project will lead to embarrassment and a poorly selling book.

This step has several names: formatting, layout, internal design or typesetting. In this step, you prepare your manuscript for printing. You take your document and make it look like a book.

How to Price Your Book So That it Sells by Lynne Klippel

Many authors struggle when pricing their books. On one hand, you are providing extremely valuable information to your readers. On the other hand, books have a perceived value that is less than a coaching session or a live event.

Advocate for Your Book's Readers by Lynne Klippel

In my work as a publisher, I have the opportunity to read many manuscripts from new authors. Many are wonderful.

But some books just feel 'off'. It's hard to identify the problem; they just don't feel right.

After much study and comparison, I've identified a trend in the manuscripts that are not quite ready for publication. It's a very subtle but important distinction.

Bookmarks: An Old Fashioned Yet Effective Way to Promote Your Book by Lynne Klippel

One of the benefits of working as a publisher is the ability to watch different marking campaigns and see how they work. Quite a few of my authors are having good results using bookmarks to promote their books.

The Anatomy of a Big-Time Author Event by Lynne Klippel

I went to see author Sylvia Browne on her farewell tour, sponsored by her publisher, Hay House. While I've been to a few book signings, this was an event, and I wanted to observe the orchestration of it as well as learn more about a prolific author turned celebrity.

SATURDAY
MAR 20th.

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