The Internet Guide To Increasing And Keeping Your Website Visitors
Author: Suzy Powell Date posted: Jan 28, 2010 Article views: 83 Wordcount: 524 Ezine Ready
Most websites are created to attract customers and sell, or provide a service. It may be an information service, a booking service or help site. Service websites can assist to reduce running costs for suppliers, by freeing up associates time spent on the telephone to customers.
Keeping site content relevant and dynamic is crucial in insuring people revisit your website. Content rich websites if optimised correctly will lead to higher organic results. As a result more visitors will return for fresh content on a regular basis.
A recent BBC study showed that an internet user will take just 50 milliseconds to form their personal opinion on the quality of a website. Its challenging enough to grab the attention of a first time web visitor to your website.
As time taken to make a good impression on the visitor is so minimal it becomes even more critical that the visitor lands on the correct page. This page will have the information or product the visitors are looking for or it is easy for them to find and navigate to.
If you already have some returning visits to your web site you should use web analytics to discover the content they are viewing. Google analytics is free, easy to use a feature rich.
We recently noticed with several of our clients that any users with 4 or more visits were viewing the news page as the second most visited page. So, based on this regular updating of the news and events blog page works well.
Here are a few tips which will maximise the number of returning visitors to your web site. Remember that this in summary will reduce company running costs and increase sales. An investment that ought to quickly pay for itself.
Ensure that the content is relevant and engaging for the user the first time they visit. Always carry out comprehensive research first and select right keywords and landing pages.
Aim to provide a superb customer service experience before during and after transactions such a subscriptions and sales. Use tools such as Live Chat, ensure speedy response to emails, and have easy to find telephone numbers on every web page.
Analyse which pages the returning visitors are viewing, and keep that content updated. Use other reports such as the Visitor Loyalty feature. The more visitors that you get the better chance your website will be seen as a trusted one by the search engines. Check this easily by finding out the page rank.
Add an element of interactivity and participation to your web site such as hot tips or famous daily quotations.
Use Social Bookmarking on websites like Delicious, Stumbled Upon Digg and Twitter as well as RSS feeds.
Keep your existing customers and your subscribers updated with regular contact but not too much.
Its imperative that you offer an unsubscribe service or you may be classed as a spammer. The CANSPAM campaign is trying to get rid of spam, unwanted emails.
Finally if you decide to call the experts find a brilliant creative web agency that have testimonials and awards and can display that they are specialists in all the latest digital marketing methods.
