As your interaction with others grows on Twitter, so will your following - and by extrapolation, so will the amount of targeted traffic you can send to your links. For maximum response, offer a free download - a report of interest to your target market, a sample software program if you sell software, perhaps a digital brochure with a money-saving coupon if you're promoting an offline business. Whatever market you service, you already know what the best lead-generators tend to be in your market, so those are the same incentives that will get you the most targeted traffic from your Twitter followers.
To maximize the effects of your targeted traffic generation activities on Twitter, you need to understand the logistics behind the site. First, you only see the tweets from those people you follow - likewise, only those following you will see your tweets.
Second, each of your followers will be following hundreds, or more likely thousands of other people too. As such, they potentially receive thousands of tweets a day - and no one can keep up with them all.
To combat that and keep your Twitter marketing effective, be sure to provide enough good solid information that your followers begin to watch for your tweets, and always respond to any messages they send you. Depending on which software they use to interact with the site, they'll either have a special column for those whose messages they don't want to miss, or they'll only see the tweets that come by while they're actually at the site.
So for maximum viewership of your tweets, divide the time you've allotted for your Twitter marketing into smaller blocks of 10-15 minutes each, and send your main tweets out two or three times a day - don't hesitate to repeat your tweets, since for the most part a different subset of your followers will see them each time.
Advanced Twitter marketing can become the best way to get people to your sites instantly - and by using it to get them to your squeeze pages you'll be building a list you can bring back time after time. But as effective as your advanced Twitter marketing becomes, avoid the temptation to spend more time there at the expense of your other online marketing activities.
You should be using Twitter, your e-zine and your blogs for short-term traffic and article marketing, podcasts & videos to keep targeted traffic coming in for some time to come. Neglecting any of these other activities will reduce the net gains you make from your targeted traffic efforts at Twitter, so keep it in perspective and part of your overall long-term marketing strategy for optimal success!
