Hiring the best dental website designer is only part of the solution to drawing existing and potential clients to your dentist web site. Having an online presence is a good start, but you may have to have some offline promotion to get your site noticed by your intended audience. You don't have to resort to a spam campaign, as there are many more tasteful and effective ways to promote your dentist web site without using the Internet exclusively.
Signature Lines That Stand Out
If you post to a blog in any type of forum, on posts or any type of professional media, consider having your dental website designer add your logo and URL to your signature line. Other contact information can be added if you like. This puts your web address and contact information out front in a non-invasive fashion each time you post to a blog. Once you've made your presence known by responding to questions that may have been posted, you will see an increase in traffic to your dentist website as people come to trust and rely on the information that you provide.
Let The Airwaves Work For You
If your practice purchases time slots on radio or television, you can have your web address incorporated as part of the spot advertisement. This is a great way to cross sell your practice and let potential clients know that you are on the Internet. Your radio or television advertisements may be totally focused on the fact your dentist web site is full of additional information regarding the services you provide, free information for good oral hygiene, or a special that you may be promoting for a limited time period. Radio and television can be very limiting since you have a small set amount of time. If your dental website designer can create a site that will captivate your audience, it's up to you to drive them there.
Other Conventional Advertisements
Your practice is already gaining exposure through conventional advertising sources such as the yellow pages, newspapers, classifieds, and other print mediums. By including your dentist web site address in all of your other conventional advertisements, you are extending an invitation to anyone that sees these ads to come and check out your page. If someone has searched for an oral care professional in the yellow pages and sees your ad showing your web address, they can then check out your website at their own leisure. A top dentist website designer will incorporate a way for existing and potential clients to check availability and make dental appointments online. You just have to get them to your website.
You can include your URL in places other than advertising space that you have purchased. Think of all the printed material you currently hand out to customers. This might be appointment cards, patient care pamphlets, business cards, and office stationary. Make sure your dentist web site address is included on all of this material.
Newsletters
Many oral care professionals provide a quarterly newsletter to all of the patients. This is a great way to keep them up to date on staff changes, policy changes, specials you may want to promote, and advances in technology. If your practice makes use of a newsletter, you may want to feature a story around the many things that can be done through your dentist web site.
These are just a few of the opportunities you have to spread the word about your dentist web site to those who otherwise may not be aware of it. Even if just one potential patient is made aware of the services your practice offers, then the effort is worthwhile. Once you've made the initial contact, your dental website designer can take the next step with additional graphics and other ideas that will keep them on the page.
Christine O'Kelly is the author for the dental website designer and development experts at Officite. They create a results-driven dentist web site that is unique to each oral care professional. To date, they have generated well over 100,000 appointments.
