Internet marketing has snowballed from precariousness to being the dominant platform for a myriad of companies’ marketing strategy. Etching their online presence on page one is what everybody yearns for.
For instance, in the US, the exponential growth in the sphere of digital marketing continues to assume double digits on a yearly revenue basis, and the total expenditure outstretched to a thumping $129 billion in 2019, and this has further magnified as an upshot of the pandemic.
While the US digital marketing sphere had transcended into a burgeoning industry, it is mobile advertising that remains to outstrip the remaining platforms – relishing the stature of being the undisputed king.
The year 2018 marked this medium responsible for 69.9% of all digital advertising. Holding a significant 33.9% share of all the US advertising expenditure, mobile has outrivalled all the other traditional platforms like television being the showstopper in the marketing space.
This figure is anticipated to reach a massive 47.9% by 2022, with the principal driving force being mobile commerce.
This variant of marketing occurs in real-time on advertising inventory and is automated bidding. The upswing for this technique, which is interchangeable with advertising, is its exclusivity to display an ad to a particular customer for a specific context.
It also welcomes elements of financial trading to the clasp of digital marketing – a harmonious blend. This year will witness a soaring $70 billion to programmatic marketing in the US, and this entails a $10 billion increase from 2019.
This means that a colossal 86.3% of overall US digital display ads will be acquired using this automated marketing program in 2020. A sound belief that marketers experience as it delivers first, second, and third-party insights and augments automation in advertising.
An old trend that has been refashioned and upgraded and has existed as an alluring alternative. Companies have begun to weave their marketing pitch intricately with the content itself. This can be unfurled in the form of publisher-customised content.
However, there are some alarm bells to a business expending time and money on content creation. The avant-garde vogue in content marketing involves personalisation. Social media platforms have enhanced this connection with consumers by presenting the boon of video capability.
Video remains to spearhead content marketing strategies. The research by PointVisible states 64% of consumers watch online videos of the specific brand before making a purchase.
The development in digital marketing and innovation will go hand in hand – the perfect blend. The approach of people welcomes companies to craft their message in aesthetic ways, conferring a bright future for digital marketing.