Best Tips To Drive Returning Visitors To An Effective Website
Author: Suzy Powell Date posted: Jan 27, 2010 Article views: 87 Wordcount: 516 Ezine Ready
Websites are there to attract customers and sell, or provide a service. It may be an information service, a booking service or help site. Service websites can help to reduce overheads for suppliers, by freeing up employee time spent on the phone.
Keeping the content relevant and dynamic is important in insuring people revisit your website. Content rich websites if optimised correctly will lead to higher rankings. In turn more visitors who will return for fresh content on a regular basis.
A recent BBC study showed that an internet user will take just 50 milliseconds to form an opinion on the quality of a website, so its challenging enough to grab the attention of a first time visitor. With this is mind the load time of your web pages must also has to taken into consideration.
Considering the length of time your website has to hold the users attention it becomes even more critical that the visitor lands on the correct page. This page will have the information or product the visitors are looking for or it is easy for them to find and navigate to.
If you don't have an eCommerce site content has to be relevant, engaging and kept up-to-date. If you already have some returning visits to your web site you should use web analytics to discover the content they are viewing.
We have noticed with a number of our clients that any users with 4 or more visits were viewing the news page as the second most visited page. So, based on this regular updating of the news and events page works well.
Here are a few tips which will maximise the number of returning visitors to your web site. Remember this in summary will reduce company running costs and increase sales. A fine investment.
Ensure that the content is relevant and engaging for the user the first time they visit. Always research first and select right keywords and landing pages.
Offer a excellent customer experience before, during and after subscription and sales. Use tools such as Live Chat, ensure speedy response to emails, and have easy to find telephone numbers on every page.
Analyse the content the returning visitors are viewing, keep that content up-to-date, also use other reports such as the Visitor Loyalty feature.
Add an element of interactivity and participation to your web site such as hot tips or addictive games.
Use Social Bookmarking on websites such as Digg, Delicious, Stumbled Upon and Twitter as well as RSS feeds.
Gather feedback on your web site and service, use the website tool that will give your website the 5 second first impressions test to get an idea on peoples opinion on your design.
Keep your existing customers and your subscribers updated with regular contact but not too much.
Its imperative that you offer an unsubscribe service or you may be classed as a spammer. The CANSPAM drive specifically requests this for all emails.
Finally if you decide to call the experts find a brilliant creative web agency that have testimonials and can display that they use all the latest online marketing methods.
Web Design including Digital Marketing from http://www.vrthree.co.uk who have won an European Award for Innovation
